Skincare Brand The Ordinary Starts Selling Eggs To Make Them Affordable Again

Video screenshot via The Ordinary

What’s cracking in the skincare world? Not serum, but eggs. The Ordinary has teamed up with art collective MSCHF to sell actual cartons of eggs, priced at US$3.37—right from its stores in New York City. Framed as “no frills, just eggs,” the initiative is part social commentary, part stunt, and all very on-brand for MSCHF, whose irreverent art projects like the notorious Satan Shoes often double as cultural critiques.

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