Image courtesy of Lippincott
Korean Air is soaring into the next era with a refreshed brand identity, marking its first major redesign in 40 years. Partnering with global consultancy Lippincott, the airline has unveiled a modernized look that emphasizes a sunny outlook of becoming a premier international carrier while strengthening the city of Seoul’s position as a global aviation hub. The rebrand coincides with the airline’s ongoing transformation following its merger with Asiana Airlines, reinforcing its status as South Korea’s flag carrier.
by rrollins
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