IMDb and Kleenex have launched ‘The Kleenex Score,’ a new rating system that helps movie lovers identify the most tearjerking films. Created in collaboration with VML, this innovative score ranks movies based on their emotional impact, guiding viewers on what to watch when they’re in the mood for a heartfelt cry. The Kleenex Score features a curated list of emotional films, offering a fun and useful tool for audiences to prepare with Kleenex Ultra Soft tissues. This initiative connects with viewers during emotional moments and enhances their movie-watching experience.
by rrollins
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