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Cadbury Unveils First-Ever Paper Pouch For Its ‘Easter Favourites’

by rrollins, January 25, 2025

Cadbury is making Easter more sustainable by replacing plastic packaging with its first-ever paper-based ‘Easter Favourites’ pouch. This eco-friendly move aligns with the brand’s commitment to reducing plastic waste while still delivering its beloved seasonal chocolates. The recyclable pouch includes popular treats like Mini Cadbury Dairy Milk Eggs, Mini Eggs, and Creme Eggs, giving chocolate lovers a greener way to indulge. The shift reflects a broader industry trend toward sustainable packaging, responding to consumer demand for eco-friendly alternatives. With this change, Cadbury proves that even small packaging updates can contribute to a more sustainable future.
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