Nike To Roll Out $100-And-Under Sneakers After Shares Suffer Biggest Plunge

Perhaps now’s the perfect time for Nike to “just do it.” To appease growingly budget-conscious shoppers and recapture market share, the sportswear giant is planning a new sneaker line priced at $100 or less. This comes on the heels of the brand experiencing weaker-than-expected sales and a subsequent plunge in its stock price—a staggering 19.8% drop on Friday, June 28.