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Switzerland Unravels New Tourism Logo, And it’s A Huge Plus

by rrollins, May 3, 2024

Image via MADE Identity

Switzerland Tourism has Edelweiss-ened up to its image with a new era for its visual identity, unveiling a logo that departs from the ‘Gold Flower’ used for nearly three decades. The new design, crafted by Zurich-based branding agency MADE Identity, denotes “a brand universe as multifunctional as a Swiss army knife.”

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