Image via Goodby Silverstein & Partners
Even go-getters eat Cheetos with their dominant hand, forcing them to seize the day with the other. Honoring this messy devotion, the iconic cheesy puff snack brand playfully recreates the near-universal tendency to prioritize using one’s preferred hand for devouring Cheetos, while the “other hand” has to deal with the messy consequences.
by rrollins
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