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Amazon’s ‘Buy Box’ Designed To Fool Shoppers Into Paying More, Lawsuit Alleges

by rrollins, February 14, 2024

Photo 286756129 © Rokas Tenys | Dreamstime.com

Amazon finds itself at the center of a class-action lawsuit, accused of leading its customers down a pricier path via the ‘Buy Box’ feature, a prime piece of digital real estate that suggests a ‘Buy Now’ or ‘Add to Cart’ option for items it deems worthy.

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