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Get ready to rewind the clock and embrace the unexpected, because the annual Pinterest Predicts trend report is here with a tantalizing peek into what’s set to capture our hearts and imaginations in 2024.
Leveraging its powerful predictive trend data, Pinterest is serving up a delightful forecast that’s part data-driven science and part creative intuition. With that, the social network touts that it has an 80% success rate at discovering trends that don’t even exist yet. According to the site, it foresaw the burgeoning of 2023’s ‘Mush-rooms’ and 2022’s ‘Dopamine’ dressing era before they happened.
The report is culled from the billions of searches made by Pinterest’s 480 million-plus users worldwide, armed with new machine-learning technology to spot emerging patterns. So, what’s going to be the talk of the town in 2024? Here’s the lowdown.
Be Jelly
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In 2024, expect to see a surge in jellyfish-themed décor, fashion, and beauty. Poised to be driven by Gen Z and Millennials, this look is all about embracing the unique and ethereal qualities of jellyfish, from lamps to hats and even haircuts. Pinterest believes it’s the first to see this trend coming.
Kitschens
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The traditional farmhouse kitchen is making way for vibrant, kitschy designs. Gen X and Boomers are leading this shift, favoring colorful, retro-inspired kitchens with thrifted finds and vintage appliances.
Give a Scrap
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A growing consciousness around sustainability is evident, as users show interest in repurposing fabrics for unique clothing and embracing food sustainability with creative leftover recipes.
Cafécore
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The cozy ambiance of coffee shops is migrating into homes. People are increasingly searching for ways to create their own café experience at home, complete with chalkboards and coffee station decor.
Eclectic Grandpa
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Fashion is set to embrace an old yet expressive archetype: the grandfathers. This trend combines retro streetwear with chic cardigans and customized clothing, as Gen Z and Boomers explore “grandad style” and “eclectic clothing style.”
Make It Big
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In 2024, beauty and fashion accessories are going big and bold. Millennials and Gen Z are opting for oversized, opulent styles that complement their fluffy hair aesthetics.
Bow Stacking
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This delicate detail is becoming a versatile accessory for Millennials and Gen Z, adorning outfits, shoes, hair, and jewelry in rows.
Western Gothic
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A unique blend of vintage Americana and gothic elements is emerging. Gen Z and Boomers are driving this trend, incorporating dark, moody tones into their DIY projects and room designs.
Jazz Revival
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The new jazz era is upon us, driven by Millennials and Gen Z. This trend goes beyond music, influencing fashion, venue ambiance, and aesthetics with a retro, lo-fi vibe.
Aquatecture
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Underwater gardening is gaining popularity among Gen Xers and Millennials, who are keen on creating elaborate aquariums and turtle terrariums.
Hot Metals
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Cool silver and bold chrome tones are on the rise, particularly among Gen Z and Millennials. Searches for things like “aluminum furniture,” “nail art metallic,” and “aluminum door design” are on the rise.
You can check out Pinterest’s full, colorful forecast right here.
[via Pinterest]
by rrollins
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