Image via Chipotle Mexican Grill / PR Newswire
With Christmas just around the corner, Chipotle Mexican Grill has unveiled a series of holiday gifts for superfans. This year’s collection features unique items tailored for loyal customers, including a napkin holder and a series of artist-designed Mystery Tees.
Acknowledging a quirky habit among its most devoted fans, Chipotle has introduced the Car Napkin Holder, designed for those who habitually store extra scraps of tissue in their vehicles.
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Retailing for US$30, the quirky festive present aims to help declutter glove compartments and adds a reminder of the brand to fans’ cars. Each purchase also comes with a free entrée card, incentivizing fans to dine in and replenish their napkin stash.
In a move to blend fashion with the fast food chain’s image, the company has collaborated with four celebrated artists to create a line of Mystery Tees.
This limited-edition capsule collection showcases apparel inspired by its beloved meals, designed by New York-based Small Talk Studio, Sebastian Curi from Los Angeles, Austin-based graphic artist Julia Dufossé, and London illustrator Jasmin Sehra.
Image via Chipotle Mexican Grill / PR Newswire
These Mystery Tees, crafted from sustainable 100% Organic Cotton, reflect Chipotle’s commitment to minimizing environmental impact.
With the shirts available for US$25 each, shoppers will not get to select the specific designs when ordering the tees, making the gifts an unexpected surprise when unwrapped.
[via Fortune and QSR Magazine, images via Chipotle Mexican Grill / PR Newswire]
by rrollins
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