Image via Dove / PR Newswire
In a world that often seems obsessed with youth, beauty, and the relentless pursuit of looking younger, Dove often seems to take a different approach.
The beauty brand has announced the release of its ‘Love Your Silver’ Shampoo and Conditioner, specifically designed for women with gray hair.
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This move is part of Dove’s mission to make gray hair care more accessible and to celebrate the unique beauty of silver locks.
The duo features gentle, science-driven formulations infused with skincare-inspired ingredients like biotin complex—designed to embrace and enhance the natural beauty of all hair types.
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It’s no secret that from gray hair to wrinkles, society doesn’t always celebrate the signs of aging in women. Starting with its #KeepTheGray movement in 2022, the retailer has been hoping to change the narrative.
The statistics speak for themselves. According to Dove, seven out of 10 women have some degree of gray hair, and almost half of them resort to hair dye to hide their grays because they believe they look better with dyed hair.
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In addition to the product launch, the brand is also partnering with women who are blazing a trail in the fight against conventional rules and beauty standards.
A compelling purpose film helps to shed light on the often negative or fearful sentiments associated with discovering that first gray lock.
With Dove’s Love Your Silver Shampoo and Conditioner, it’s a clear statement that gray tresses are something to be cherished and celebrated, not hidden or masked.
[via Dove / PR Newswire]
by rrollins
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