Gucci Steps Outside Its Italian Roots With New ‘Made In China’ Sneakers

Gucci is selling new sneaker models made in China, including the Drip, Demna’s first sneaker for the Italian fashion house. The brand says the manufacturing decision reflects the specialized technology and expertise required for the design rather than a wider move away from Italian production. Gucci maintains that Italy remains central to its manufacturing. Still, the “Made in China” label raises an interesting question for a luxury brand closely associated with Italian craftsmanship.