Sydney Sweeney’s Nude Novig Ad Sparks Widespread Backlash From Female Athletes

Sydney Sweeney’s nude appearance in Novig’s new “Just Sports” campaign has sparked widespread backlash from athletes who say the ad sexualizes women’s sports. Critics argue the imagery undermines efforts to promote fair representation and respect for female athletes, especially at a time when women’s sports are gaining visibility. Several athletes voiced frustration online, saying the campaign reinforces stereotypes they have long worked to challenge. Supporters of Sweeney counter that the ad’s message was intended to highlight confidence and empowerment. Novig has not issued a formal response, leaving the debate to grow as the campaign continues circulating across social media.