McDonald’s compiled a 515‑page file on California customer Reece Rogers after he requested all data the company held on him. The dossier detailed years of orders, loyalty‑program activity, Monopoly codes, promotional interactions, and behavioural categories such as “Food‑led afternoon snack” and “On‑the‑go lunch in a rush.” The sheer volume of information showed how deeply McDonald’s tracks customer habits, preferences, and predicted behaviour. The file illustrates how routine fast‑food visits can generate extensive behavioural profiles, raising broader concerns about corporate data collection and privacy.
by rrollins
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