Kylie Jenner has formalized her long-running relationship with Alo by leading the activewear brand’s latest campaign. Photographed in Los Angeles by Mert & Marcus, the minimalist images place Jenner against a white background while highlighting rest, privacy, and the routines that keep her grounded. She models pieces in Alo’s limited-edition Pink Marshmallow shade, including the Alosoft Intuition Bra, high-waisted capri leggings, Sway Full Zip Hoodie, Airlift styles, and Sunset Sneakers. Jenner, already a frequent Alo customer, joins her sister Kendall and Bella Hadid among the label’s recognizable campaign faces. The partnership involves modeling the collection rather than designing it herself.
by rrollins
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