Iron Maiden has sold half of its music catalog and likeness rights to Pophouse Entertainment in a landmark deal that brings the legendary metal band into the world of immersive, tech‑driven experiences. The partnership gives Pophouse access to Iron Maiden’s recordings, imagery, and branding, enabling new projects such as virtual performances, interactive exhibitions, and long‑term legacy preservation. The band retains the other half of its rights, ensuring creative control while expanding its global reach. The deal mirrors Pophouse’s work with ABBA Voyage and signals a major shift in how iconic artists can extend their influence through digital and experiential formats.
by rrollins
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