Kim Kardashian uses humor and self-awareness to introduce UPDATE, the energy-drink company she joined as a co-founder. In the advertisement, she stages a mock press conference and responds playfully to questions about tabloid stories, her legal studies, and attempts to pass the bar examination. The campaign highlights her involvement in reshaping the company’s packaging, identity, and broader strategy. UPDATE replaces synthetic caffeine with paraxanthine, a compound intended to provide steady energy and concentration without jitters, anxiety, or a sudden crash. The drink, which Kardashian first discovered as a customer, is now sold online and at thousands of Walmart stores nationwide.
by rrollins
Recent Comments