Gucci’s new short film Generation Gucci throws fashion into surreal territory with Oscar‑winning director Jonathan Glazer at the helm. Set in a moonlit roadside motel, the two‑minute piece drifts between dream and reality, punctuated by eerie visuals like cars floating across the night sky. The real twist comes from the soundtrack: Mina’s vintage pop gives way to Slipknot’s ferocious “(sic)” before fading into Charles Aznavour’s wistful ballad. Percussionist M. Shawn “Clown” Crahan has long cited Alexander McQueen as his gateway into fashion, making Slipknot’s presence fitting. The film also showcases Gucci’s 2026 collection, blending couture with chaos.
by rrollins
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