The Devil Wears Prada 2 opened in theaters on May 1, but the spotlight quickly shifted to its viral collectible: the “Butter Birkin” popcorn bucket. Shaped like a mini Birkin bag and priced at $40, the red plastic accessory debuted at AMC, Regal, and Cinemark on April 30 and sold out almost instantly. AMC has since opened online pre‑orders, with deliveries expected in late August or September. Social media buzz has transformed the bucket into a fashion parody turned cultural moment, blurring novelty and style. Tongue‑in‑cheek or not, it has become the unofficial badge of opening weekend.
by rrollins
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