Google Shopping is teaming up with The Devil Wears Prada 2 to spotlight its AI‑powered try‑on feature in a playful, fashion‑forward campaign. Stanley Tucci returns as Nigel in a short film guiding Simone Ashley’s character through virtual outfit tests, ending with a standout red dress that appears in the movie. At the premiere, Google recreated the RUNWAY closet, letting guests try the tool themselves in an interactive styling setup. The activation joins a wave of sequel tie‑ins from L’Oréal Paris, TRESemmé, Starbucks, Coca‑Cola, Grey Goose, and Samsung, positioning Google at the center of a stylish tech‑meets‑cinema moment.
by rrollins
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