Chanel Hits Replay On Kylie Minogue’s Iconic MV With A Margot Robbie Twist

Chanel hits replay on Kylie Minogue’s iconic looping music video as Michel Gondry reimagines the concept for the brand’s new Chanel 25 handbag campaign. Margot Robbie leads the playful film, multiplying across a Paris‑inspired set while showcasing different versions of the bag. The ad blends Gondry’s signature analog trickery with Chanel’s modern aesthetic, creating a nostalgic yet fresh visual moment. Kylie Minogue makes a brief cameo, nodding to her original 2002 “Come Into My World” video and adding a full‑circle twist. The campaign positions the Chanel 25 as a versatile, contemporary staple wrapped in clever pop‑culture storytelling.