Sprite Cranks Up The Fizz With New Global Look That Squeezes The ‘Lymon’ Back In

Image courtesy of forpeople, featured with permission

Sprite is squeezing out a new look that’s much more than a fresh coat of green paint. The lemon-lime label is leaning back into its roots, dialing up the “zest” while keeping things cool, crisp, and recognizably its own.

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