Grey Goose has partnered with The Devil Wears Prada 2, premiering May 1, to deliver a global campaign blending fashion, film, and cocktail culture. Fronted by Heidi Klum, the initiative spotlights The Devil’s Roast, a couture espresso martini inspired by Miranda Priestly’s iconic coffee order. Fans can experience immersive pop‑ups in New York City on April 14, 21, and 23, complete with gold‑dusted popcorn. The rollout includes limited‑edition bottles from April 1, billboards across NYC, premium bar events in London, and Canadian media activations. With its fashion legacy, Grey Goose ensures the sequel’s debut feels like a cultural celebration.
by rrollins
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