Spotify and Gorillaz have unveiled The Mountain, the band’s ninth studio album, with a campaign that blends digital innovation and real‑world adventure. Fans worldwide can access Spotify’s Character Match, which assigns listeners to one of Gorillaz’s four iconic members and unlocks personalized playlists plus illustrated shareable cards. In London, Jamie Hewlett’s hand‑painted murals across Peckham, Shoreditch, Hackney, and Portobello Road hide QR codes leading to a citywide treasure hunt with exclusive prizes. CCTV‑style teasers and interactive clues heighten the mystery, proving Gorillaz still redefine album launches by merging streaming, street art, and immersive fan participation.
by rrollins
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