Balenciaga Unveils Pierpaolo Piccioli Campaign With A Cast Led By Winona Ryder

Balenciaga has unveiled its first campaign under creative director Pierpaolo Piccioli, photographed by David Sims. The project introduces a diverse cast of brand ambassadors and Friends of the House, including Hollywood icon Winona Ryder, rising actor Hudson Williams, Harris Dickinson, Roh Yoonseo, and musician Labrinth. Piccioli emphasizes humanity over spectacle, choosing individuals marked by experience, vulnerability, and nuance. The campaign reflects a cross‑generational vision, blending established stars with emerging talent to signal a new era for the Maison. With themes of community, sensitivity, and cultural gravitas, Balenciaga positions difference as connection in its evolving fashion narrative.