Pokémon’s 30th anniversary kicked off in spectacular fashion with a star‑packed Super Bowl campaign that blended nostalgia and celebrity flair. Lady Gaga stole the spotlight with a playful duet alongside Jigglypuff, while Blackpink’s Jisoo highlighted her favorite Pokémon, joining Trevor Noah, Charles Leclerc, and others in celebrating the franchise. The campaign, titled “What’s Your Favorite?”, invites fans worldwide to share their own picks through Pokémon GO snapshots and themed events. With PokéPark Kanto already open in Tokyo and Pokopia coming to Nintendo Switch 2, the milestone year proves Pokémon is expanding its universe while keeping its timeless charm.
by rrollins
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