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Anthropic Trolls OpenAI’s ChatGPT In Its Super Bowl Ads—Sam Altman Fires Back

by rrollins, February 6, 2026

Anthropic made its Super Bowl debut with a satirical ad campaign promoting Claude as an ad‑free alternative to ChatGPT. The commercials mocked intrusive AI advertising, showing bots derailing sensitive conversations with absurd product pitches. This bold move directly contrasted with OpenAI’s confirmation that ads will soon appear in ChatGPT, even for some paid users. Sam Altman responded by calling the ads funny but dishonest, insisting OpenAI would never implement ads in such a manipulative way. The campaign highlights a growing industry divide: OpenAI leaning into ad‑supported growth, while Anthropic bets on trust and privacy as its competitive edge.
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