Pepsi’s upcoming Super Bowl LX ad revives the iconic Pepsi Challenge with a playful twist. In the spot, a Coca‑Cola polar bear is caught “cheating” by choosing Pepsi Zero Sugar in a blind taste test, sparking a cheeky rivalry moment. Directed by Taika Waititi, the commercial leans into parody and pop culture by spoofing Coldplay’s viral kiss cam gag, blending nostalgia with modern humour. Billboard and USA Today highlight Pepsi’s strategy to re‑center taste as its competitive edge while delivering a self‑aware, meme‑friendly campaign designed to spark conversation and laughter ahead of the Super Bowl broadcast.
by rrollins
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