Babybel Rolls Out ‘Mini Wax Tracks’ With Timbaland In Mini Vinyl Form

Babybel is trading its lunchbox roots for the turntable with a playful collaboration alongside Grammy‑winning producer Timbaland. The campaign, called Mini Wax Tracks, reimagines Babybel’s iconic red wax as collectible 3‑inch vinyl records pressed with two exclusive remixes of the jingle “I’m Your Baby.” Fans can preview the tracks and enter a sweepstakes from January 21 through February 6, 2026, for a chance to win mini vinyls, a custom turntable, and Babybel Original Cheese. Beginning January 23, the remixes will stream on Spotify, Apple, Amazon Music, and appear in TikTok and Meta libraries, blending cheese culture with music drop culture.