Image via Memac Ogilvy
A sofa by Cézanne? A bookcase by Munch? IKEA is betting that a second look can turn flat-pack familiarity into something closer to a gallery moment. In a new campaign titled Affordable Masterpieces, the retailer is inviting audiences in Saudi Arabia and Bahrain to see its most recognizable designs not as disposable décor, but as potential heirs to centuries of culture.
by rrollins
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