M&M’S Suits Up With Marvel For A Limited‑Edition Superhero Candy Mash‑Up

M&M’S is teaming up with Marvel for a global limited‑edition collaboration that transforms its candy mascots into iconic superheroes. Seven collectible packs feature playful mash‑ups, including Red as Deadpool, Yellow as Wolverine, and Blue as Daredevil, alongside She‑Hulk, Elektra, and Black Widow’s Yelena and Red Guardian. Each wrapper doubles as a digital gateway, with QR codes unlocking exclusive Marvel content and entry into a Mars sweepstakes. Launching in January and expanding to 65 countries, the collaboration spans fan‑favorite varieties like Milk Chocolate, Peanut, Peanut Butter, Crispy, and Minis, blending pop culture, fandom, and snacking into one superhero‑sized crossover.