Dunkin’ has kicked off 2026 with the launch of its new Protein Milk line, a bold entry into the functional beverage market. Partnering with Grammy-winning rapper Megan Thee Stallion, who stars as “Pro-Tina” in an 80s-inspired campaign, the rollout introduces protein-packed drinks like Megan’s Mango Protein Refresher, Caramel Chocolate Iced Protein Latte, and Almond Iced Protein Matcha Latte. Each medium drink delivers 15 grams of protein, blending indulgence with wellness. Beyond beverages, Dunkin’ is extending the campaign through retro workout merchandise, Bala® Bangles collaborations, and fitness studio tie-ins, positioning Protein Milk as both a lifestyle choice and cultural statement.
by rrollins
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