Razer unveiled Project AVA at CES 2026, introducing a 3D holographic AI desk companion designed to enhance both productivity and gaming. Housed in a cylindrical hub with microphones, camera, speaker, and LED lighting, AVA projects expressive holograms powered by xAI’s Grok engine. Users can choose avatars like Kira, Zane, or esports legend Faker, blending anime-inspired design with practical AI functions. By day, AVA organizes schedules, brainstorms ideas, and supports workflow; by night, it becomes a gaming wingman offering strategy tips and hype. Launching in late 2026, AVA positions Razer at the intersection of AI innovation and gaming culture.


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