Dior has unveiled a bold new era for its Addict line, fronted by Blackpink’s Jisoo, Anya Taylor‑Joy, and Willow Smith. The 2026 campaign blends fragrance and makeup into one sensorial universe, highlighting new Lip Glow Oils alongside three gourmand fragrances — Rosy Glow, Peachy Glow, and Purple Glow — crafted by Dior Perfume Creation Director Francis Kurkdjian. Shot by Drew Vickers with a film by TORSO, the visuals embrace candy‑pink tones and playful energy. Together, the ambassadors embody a free, expressive generation, positioning Dior Addict as a lifestyle of beauty, pleasure, and unapologetic self‑expression.


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