Apple has launched its bold “Quit Quitting” campaign to promote the Apple Watch as the ultimate New Year’s motivation tool. Timed for late December, the ads target the moment when most resolutions collapse, often dubbed Quitter’s Day. In humorous short films, users are shown literally running away from temptations like a bed, recliner, or bar stool, while the Watch highlights features such as pace alerts and activity rings. With the tagline “Don’t Give In,” Apple positions the Watch as a high‑tech accountability partner, encouraging persistence and habit‑building to help users stick to their fitness and wellness goals.
by rrollins
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