Porsche’s holiday short film, The Coded Love Letter, is gaining attention for its explicit “no AI” stance at a time when many brands are leaning heavily on generative tools. Created with Parallel Studio, the hand‑drawn and 3D‑animated film stands out for its warmth, craftsmanship, and interactive hunt for hidden details tied to Porsche’s heritage. Its reception reflects growing fatigue with AI‑generated holiday ads, especially after recent backlash faced by McDonald’s and Coca‑Cola. By embracing human‑made artistry and slowing the pace, Porsche delivers a campaign that feels authentic, on‑brand, and refreshingly rewatchable.
by rrollins
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