Hello Kitty And Friends Join UNO! Mobile In A Kawaii Holiday Crossover

UNO! Mobile has launched a limited‑time holiday crossover with Hello Kitty and her Sanrio friends, running until February 8, 2026. Players can unlock themed decks, avatars, emotes, and medals featuring beloved characters like Kuromi, Cinnamoroll, and Pompompurin. The festive update, titled “Sanrio Characters Bring Joy!”, adds kawaii flair to the popular card game while boosting seasonal engagement. This collaboration follows Sanrio’s broader gaming expansion, including Hello Kitty Island Adventure and Freeze Tag Party. By blending nostalgia with mobile gaming, the event highlights Sanrio’s strategy to keep Hello Kitty relevant across platforms and audiences during the holiday season.