Visa has launched its Road to Ruby campaign across Asia‑Pacific, starring BLACKPINK’s Jennie Kim as the face of its travel push. Dropped unannounced in November 2025, the video invites fans to “travel like Jennie,” aligning with BLACKPINK’s ongoing world tour stops in cities like Bangkok, Jakarta, and Tokyo. The sleek visuals highlight Jennie’s poise and sophistication, while reinforcing Visa’s brand message of journeys that “bring the spotlight with them.” By tapping into K‑pop fandom, Visa blends global pop culture with cardholder perks, positioning itself as a lifestyle brand and leveraging Jennie’s influence to inspire travel across APAC.
by rrollins
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