Jazwares has partnered with Netflix and Sony Pictures Animation to launch plush collectibles inspired by K‑Pop Demon Hunters, the upcoming animated film blending idol culture with supernatural action. The collaboration introduces Squishmallows and Bumbumz based on fan‑favorite characters, with sidekicks Derpy and Sussie leading the first wave. Both debuted during the 2025 Macy’s Thanksgiving Parade and are now available for pre‑order, shipping in May 2026. The wider lineup will include heroes, villains, and quirky companions, rolling out globally across multiple regions. This crossover highlights Netflix’s merchandising push and Squishmallows’ dominance in the toy industry.
by rrollins
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