Image via PANTONE
White is always present, but rarely revealing. This time, it’s stepping forward. PANTONE has named ‘Cloud Dancer’ (PANTONE 11-4201) as its Color of the Year for 2026. Intriguingly, this is the first time in its history that a shade of white has helmed the title. The choice signals a noticeable shift in how the color authority is reading the cultural mood heading into the new year.
by rrollins
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