Image courtesy of DepositPhotos and featured with permission
If you’ve been feeling like creativity has been stuck in overdrive due to overly loud colors, fast-moving content, and shinier everything, 2026 may be the year the brakes finally tap. DepositPhotos foresees the coming cycle won’t be about shouting above the noise, but about choosing what’s worth saying in the first place, as illustrated in its new Creative Trends 2026: The Soft Rebellion report. This translates to less spectacle and more sincerity, less gloss and more grounding, as well as fewer gimmicks and more intention.
The study draws from data sourced across 45 million users and a 323 million-file library, layered with qualitative insights from global creatives at agencies such as McCann, The Subthread, Skyscanner, BRND WGN and Hivebreed. It captures a turning point shaped by overstimulation, emotional burnout and the widespread use of artificial intelligence in production.
by rrollins
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