PETA’s 2025 Christmas campaign, “Happy Christmassacre,” delivers a blood-soaked satire of festive meat traditions. Created with Grey London and directed by David Shane, the ad transforms a cheerful family dinner into a horror scene, with meat dishes erupting in gore. The campaign highlights the mass slaughter of animals during the holidays—over 180 million in the UK alone—and urges viewers to reconsider their choices. Through shocking visuals and dark humor, PETA calls for cruelty-free, plant-based alternatives. The ad runs across cinemas, social media, and OOH, challenging audiences to extend holiday compassion to all sentient beings.
by rrollins
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