New ‘MINI Paul Smith Edition’ Debuts With A Quirky Twist On British Design

MINI and Paul Smith have reunited to unveil a quirky new edition of the electric MINI Cooper, blending playful British design with sustainable innovation. Revealed at the Japan Mobility Show 2025, the MINI Paul Smith Edition features bold stripes, minimalist styling, and recycled materials—echoing Paul Smith’s signature aesthetic. This collaboration reimagines the classic MINI with a fresh electric twist, celebrating British heritage while embracing modern technology. The car’s interior and exterior reflect a stripped-back, artful approach that’s both stylish and eco-conscious. It’s a limited-edition statement piece that merges fashion, design, and automotive creativity in one electrifying package.