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Domino’s Serves First Brand Re-Bake In 13 Years—Putting The ‘Mmm’ In Its Name

by rrollins, October 9, 2025

Image via Domino’s

Turning up the heat on its brand identity, Domino’s has rolled out a full refresh—the first in 13 years. Fresh out of the oven are a bolder look, new packaging, and a sonic signature meant to make the name sound as craveable as its menu.

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