Kai Cenat has once again broken Twitch records with Mafiathon 3, surpassing 728,600 subscribers in a marathon stream packed with celebrity guests, viral stunts, and chaotic entertainment. The subathon-style event featured appearances from Mariah Carey, the Jonas Brothers, Kim Kardashian, and more, blending gaming with pop culture spectacle. Cenat’s goal of one million subscribers comes with a bold promise: letting LeBron James shave his head live on stream. As Twitch viewership trends dip, Mafiathon 3 stands out as a format-defining moment, proving that Cenat’s blend of nonstop content and star power continues to reshape the future of digital entertainment.
by rrollins
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