Dog Poo Preserved In $12,000 Gold Pendant—A Luxe Tribute To Canine Gut Health

Butternut Box, a UK-based fresh dog food company, launched a cheeky campaign featuring a $12,000 gold pendant containing real, preserved dog poo. The pendant, dubbed the “Poo(ch) Pendant,” aims to spotlight the importance of canine gut health and celebrate well-fed dogs with healthy digestion. Created by London jeweler Jessica McCormack, the luxury accessory was unveiled on TikTok and designed to spark conversation around pet nutrition. While not for sale, the pendant serves as a bold statement piece promoting Butternut Box’s commitment to fresh ingredients and digestive wellness—turning stool into sparkle in the name of dog health awareness.