Roblox partnered with digital fashion brand Blueberry and K‑pop group aespa for a three‑day virtual fashion stage from September 12 to 14, 2025. Fans explored a custom Roblox world, watched aespa’s avatars perform, and saw four exclusive outfits inspired by the Rich Man mini‑album. The event blended music, fashion, and interactive gameplay, letting MYs connect and style their avatars in the same looks. Although the stage has ended, new colourways and extra K‑pop‑inspired pieces will drop on September 19. Before that, a September 16 virtual meet‑and‑greet will let fans interact directly with aespa’s avatars, including the fan‑favourite bald Karina.
by rrollins
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