Pinterest’s autumn/winter 2025 brand campaign, created in‑house by its House of Creative and directed by Iconoclast duo Alaska, transforms everyday objects into portals of inspiration. The two ads — Castle and Fuzzy — showcase trends like castlecore and cosy winter vibes, using visual search to turn sparks of curiosity into intentional discovery. Castle whisks viewers to a medieval ball, while Fuzzy ventures into a snowy world with a yeti. Running across US and UK media, plus sports and street activations, the campaign positions Pinterest as a platform for personal expression and imaginative exploration beyond algorithm‑driven feeds.
by rrollins
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