Brad Pitt and Taika Waititi Make Mornings ‘Perfetto’ in De’Longhi’s New Campaign

Brad Pitt and Taika Waititi team up in De’Longhi’s new global campaign, “The Perfetto Instruction for Use,” blending humor and ritual in a cinematic take on coffee-making. Directed by Waititi and narrated by Riccardo Scamarcio, the one-minute ad follows Pitt’s relaxed morning routine using De’Longhi’s one-touch espresso machines—Rivelia and Eletta Explore. Shot in New Zealand, the film turns simple steps into indulgent moments, highlighting the brand’s blend of Italian design and convenience. Premiered globally on September 8 and screened at the Venice Film Festival, the campaign invites fans to share their own #Perfetto moments, making coffee a shared lifestyle ritual.