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ALDO Strides Into Self-Expression—Messy & New—With Fresh Brand Identity

by rrollins, September 6, 2025

Image courtesy of Combo and featured with permission

ALDO is putting its boldest foot forward for a reset. The Canadian footwear and accessories brand has rolled out a new identity entitled Try Every Thing, a campaign designed to meet young consumers at a moment in life when curiosity, self-expression, and big decisions collide. Launching in Fall 2025, the endeavor conveys the energy of first jobs, fresh starts, and personal milestones, with the brand being there as both a style companion and a source of confidence.

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